direct mail/strategy /design/production

Challenge

Aldrich & Bonnefin serves legal needs of financial institutions. As a consultant, the challenge is to identify brand values and extract a solution that communicates the most important part for each campaign while maintaining the integrity of the brand. In this case, the direct mailers sent to clients and prospective clients needed to communicate the main take-away gained by attending each event.

Solution

In collaboration with the team at Aldrich & Bonnefin, we discussed brand values, target audience, brand challenges and imagery that would best communicate the essence of each seminar. Through thoughtful matching of imagery with messaging, the solutions intend to quickly capture audience and answer the question “why should I attend”?