packaging/strategy/design/photography/concept product

Challenge

Koko is a conceptual product development project. The target audience for Koko Products is a narrow market of small boutique shoppers. Since it’s a very niche market segment, the products should have a unique look and appeal to shoppers who visit beach town boutiques and are attracted to custom packaging that cannot be found in other stores. Making potential customers feel like they own a rare product was the target goal.

Solution

The design solution was to create a transformational mood that is reminiscent of relaxation at an exclusive beach while having a coconut drink. Warm colors and rustic textures were inspired by the Pacific Islands. 

Koko custom type and Pacific Island photography by Sara Natelli.