in-house/strategy/design/layout/project management/production

Challenge

The National Automobile Dealers Association (NADA) has a yearly conference for dealers and their vendors to showcase products and services. Experian Automotive had a booth at this conference. They needed booth graphics with supporting marketing material to reflect a strong established brand and an impactful presence in a crowded convention center.

Solution

Many competitors and auto industry companies in general use a predominantly blue and white palette (researched previous years). To create a highly-sophisticated look that reflected an established brand and stand out amongst the sea of blue and white, I created a dominantly dark design which would make a bold statement at the Las Vegas convention center. Premium printing techniques were used in the marketing brochure to represent a quality brand and serve as a portable keepsake take-away.

The show generated over 243 qualified leads and hit the revenue sales goal of $300,000