digital/Social media/content curation

Challenge

O Olive Oil & Vinegar needed a consistent presence on Social Media channels for introducing new products, sales, and features in magazines. The challenge was to custom curate content and imagery on a regular basis to provide ongoing interaction with current and potential customers.

Solution

In collaboration with Crook Beales Design, Inc., I curated content/design of social media posts revolving around seasons, sales, features in magazines and videos. During my involvement, there was a significant increase social media audience reach and interaction. Facebook post engagement increased by over 1200% in the first quarter of my involvement. New followers were attained on Instagram with increased activity and mentions of O Products. One of the most successful posts was the end of summer campaign which increased reach by over 2400%. In addition, new email subscribers and visits to website were worthy of notice.