homa films brand identity

brand identity/Design/Creative direction

Challenge

Homa Films founder, Mehran Haghighi, wanted to give a glimpse into the rich history of Iranian art and culture. A rich history which is hardly shown to the western world through film media, the goal was to develop a brand identity for his boutique film company illustrating the homa bird, the mythical creature of Iranian fables.

Solution

This project was inspiring on many levels given the facinating topic from my heritage. The challenge was depicting a rich history in an authentic way, while still creating an aesthetic which is appealing to a contemporary audience. I dug into inspiration from cultural symbols of pomegranates, lapiz lazuli and the caspian sea for the palette. Given the historical nature of this design, I pulled inspiration from Persian Calligraphy for the logo.