Environmental Design/Creative direction

Challenge

As the leading provider of oncology diagnostics, NeoGenomics serves patients across 16 locations. In 2020, the organization opened their new global headquarters in Florida and needed to visually represent their complex set of testing modalities in the lobby.

Solution

Working with our internal design team, facilities directors, and environmental architects, I designed and provided creative direction for these solutions. The approach mirrors the modern look of the headquarters. Playing off linear lines, scientific details, textures, and amplified lighting within the hanging posters, each panel represents a testing modality offered by NeoGenomics.